Modern business has become almost impersonal. If before the seller personally knew all the regular customers of his store, was aware of their lives, problems, tastes and needs, now companies do not always even see their buyer. A sale through the Internet has reduced personal … Continue readingWhat Is Personalized Marketing?

The most successful brands opt for white hat techniques in their search efforts because the strategy focuses on making your site more visible through quality content and organic link building. Below are some ways you can earn a proverbial white hat: Quality content: Creating valuable content for your target … Continue readingWhite Hat SEO and Why It Pays to Be Good

AMERICA MOVES ONLINE For millions of curious people the late ’90s, the iconic AOL compact disc was the key that opened the door to the World Wide Web. At its peak, an estimated 35 million people accessed the internet using AOL. By 1999, the AOL rode … Continue readingThe 20 Internet Giants That Rule the Web

Ambush marketing is a newly popular marketing technique that raises awareness of a brand in covert ways. Ambush marketing methods come in myriad forms, but have one common element: It aligns a brand with an event or property without having paid for the right to … Continue readingHow is an Ambush Marketing Plan Developed and Employed?

Here are many forms of direct marketing, but the most common is direct mail. Using this method, you create a letter, postcard or … There are many forms of direct marketing, but the most common is direct mail. Using this method, you create a letter, … Continue readingDirect Marketing

Integrated marketing is the holistic approach to making sure you are being consistent with your message in all media. A consistent message across multiple platforms increases the likelihood your target audience will take action in ways that you intend. When used effectively, integrated marketing helps … Continue readingIntegrated Marketing and Why It’s Important

Launching a Brand New Product As an agency, we’re able to place our clients in a plethora of marquee media outlets. By giving the media a first look at the product, the brand is positioned to have a string of hard-hitting press coverage publish during the launch. … Continue readingThe Right Time to Hire a Public Relation Agency

Social media websites are no longer performing an envisaged function of creating a positive communication link among friends, family and professionals. It is a veritable battleground, where insults fly from the human quiver, damaging lives, destroying self-esteem and a person’s sense of self-worth.  

Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to … Continue reading

“Sadly, people are still losing their jobs over things that they tweet. Nowadays, that has extended to other people losing their jobs over something someone else tweeted who was somehow largely affiliated with them.”  ― Germany Kent